Yarrah is a new masterplanned community near Yass, NSW. Kissed by the Yass River, Yarrah is a place where nature, people and community come together. The planned developments include residential, commercial and aged care facilities alongside social spaces and outdoor amenities. 

NAMING
BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDELINES
PHOTOGRAPHY
STATIONERY
SIGNAGE

Brand strategy

Creating an attractive destination for all audiences
The Yass river is at the heart of Yarrah. It shapes the land and articulates the brand positioning: Life flows here. When looking to buy a new home, we all have different priorities but one shared vision: a place to build the life we always wanted.

Brand identity

The river represents life and change, the ambition of those who dream of starting a family, raise children or enjoy retirement. In Yarrah they can have it all. The visual identity combines colours, shapes and patterns to represent the endless possibilities of life in Yarrah and its connection to nature.

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A Designate Group partner agency

Level 15, 68 Pitt St
Sydney NSW 2000
T. 02 8964 0202
E. hello@wearesonnet.com