PARK IQ

Watermelon

PARK IQ

Watermelon

Watermelon is the future of carpark management: simpler, smarter, more intuitive and completely integrated. We embraced this opportunity to disrupt a stagnant category and challenge expectations with an entirely different perspective.

NAMING
BRAND STRATEGY
BRAND IDENTITY
BROCHURE
CGI VISUALISATIONS
STATIONERY
WEBSITE

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The concept

The Watermelon revolution is grounded on a simple but powerful ethos: refreshingly simple parking solutions. Smaller hardware powered by intuitive software to help owners and operators take control, and remove friction points for users.

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Brand strategy

In an industry dominated by a handful of global players thriving on complexity, we wanted to send a clear signal from the onset: Watermelon is different. It’s more of the good stuff, and less of what you don’t need (more pulp, less rind). The tagline ‘Refreshingly simple parking solutions’ is both a brand promise and a point of difference.

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Brand identity

The Watermelon brand had to be disruptive, and from the name to the execution, each and every application has been carefully curated to differentiate the brand amongst its established but somewhat staid competition.

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