THE SWAN HOTEL

Beautifully simple 

BRAND IDENTITY

The Swan is a public house and hotel located in Essex in rural England. Under new management, we were tasked with creating an updated brand identity that would ‘give the old bird a new lease of life.’

Brand identity

We created the new identity from a monogram that doubles as a swan, coupling it with a neutral palette and a friendly tone of voice to create a startlingly simple yet elegant solution.

Sonnet Brand Design Agency Sydney The Swan Hotel3
Sonnet Brand Design Agency Sydney The Swan Hotel2
Sonnet Brand Design Agency Sydney The Swan Hotel11
Sonnet Brand Design Agency Sydney The Swan Hotel10
Sonnet Brand Design Agency Sydney The Swan Hotel6
Sonnet Brand Design Agency Sydney The Swan Hotel7
Sonnet Brand Design Agency Sydney The Swan Hotel8
Sonnet Brand Design Agency Sydney The Swan Hotel4
Sonnet Brand Design Sydney Logo black small-01

Level 8, 10 Spring St
Sydney NSW 2000
T. 02 8964 0202
E. hello@wearesonnet.com

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