Hair free for life
Permanence is a boutique beauty clinic specialised in hair removal through electrolysis. To compete the wide spread of laser technology, Permanence were lacking a clear story to explain how their superior technology works, and a more contemporary look to attract a younger audience.
A new story built on an unshakable promise.
The new brand strategy is more than just a way to update Permanence's lifetime guarantee. It's an opportunity to put that promise into its relevant context: life. Because hair free skin gives Permanence patients the freedom to get out and enjoy the best things in life: a day at the beach, a walk outside or a new dress.
The new brand identity moves away from the previous focus on technology and puts patients (and their lives) at the heart of the story. A suite of illustrations support the message that hair-free skin in an invitation to enjoy life, while new photography conveys authenticity and positivity.
The new brand completely reinvents the Permanence brand experience, from a renovated clinic in Sydney's CBD to the available collateral pre and post treatment.