PERMANENCE

Hair free for life

Permanence is a boutique beauty clinic specialised in hair removal through electrolysis. To compete the wide spread of laser technology, Permanence were lacking a clear story to explain how their superior technology and a more contemporary look to attract a younger audience.

BRAND STRATEGY
BRAND IDENTITY
BRAND GUIDEL
INES
PRINTED COLLATERAL
STATIONERY
SIGNAGE

Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Logo

Brand strategy

A new story built on an unshakable promise.
The new brand strategy is more than just a way to update Permanence's lifetime guarantee. It's an opportunity to put that promise into its relevant context: life. Because hair free skin gives Permanence patients the freedom to get out and enjoy the best things in life: a day at the beach, a walk outside or a new dress.

Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Illustration
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Marketing
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Signage
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Interior
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Interior2

Brand identity

The new brand identity moves away from the previous focus on technology and puts patients (and their lives) at the heart of the story. A suite of illustrations support the message that hair-free skin in an invitation to enjoy life, while new photography conveys authenticity and positivity.

The new brand completely reinvents the Permanence brand experience, from a renovated clinic in Sydney's CBD to the available collateral pre and post treatment. 

Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Brochure
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Photography Promotional2
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Photography Promotional
Brand Design Creative Agency Sydney Retail Website Pharmaceutical Permanence Sonnet Photography Promotional3
Sonnet Brand Design Sydney Logo black small-01

Level 8, 10 Spring St
Sydney NSW 2000
T. 02 8964 0202
E. hello@wearesonnet.com

Stay in the know about project and studio news.