It's what's inside that counts
BRAND STRATEGY / BRAND DESIGN / PACKAGING
A range of simply good, everyday products that do what they say on the label.
Life Basics is a range of everyday natural, organic and sustainable cosmetics, created for Nourished Life - a leading Australian manufacturer and distributor of toxin and cruelty-free beauty products.
Less is more.
It’s not just what goes into the products that makes them great, it’s what is left out. With no parabens, toxins or animal testing, the Life Basics range is expertly blended by naturopaths, for those who care as much about what goes into their skin as what's left out.
The brand and packaging system is utilitarian in style, adapting to a growing range of products (over 120 SKUs and counting). It places emphasis on what's inside the bottle, with products strictly formulated from wholesome ingredients to turn the science of naturopathy into an artform.