KLIM

For skin that can do anything

BRAND IDENTITY / PACKAGING / CAMPAIGN

A new brand and packaging range for an Australian sporting icon. 

A new brand and packaging range for an Australian sporting icon. 

When Australian Olympic Swimmer Michael Klim launched his new range of mens skin care products, we created a powerful and distinctive brand identity that leveraged his unique credentials, and distinguish Klim as an aspirational brand in the minds of active lifestyle consumers.

When Australian Olympic Swimmer Michael Klim launched his new range of mens skin care products, we created a powerful and distinctive brand identity that leveraged his unique credentials, and distinguish Klim as an aspirational brand in the minds of active lifestyle consumers.

Inspiration

Skin that can do anything.
Michael Klim is an elite athlete, and his motivation for creating skin and body fitness products comes from a deep understanding of how important it is to be equipped with skin that’s fit and able to take on the rigors of adventure sports and exacting conditions.

Sonnet Klim Brand Identity Packshot
Sonnet Brand Design Sydney Klim Identity
Sonnet Klim Brand Identity guidelines3
Sonnet Klim Brand Identity guidelines2

Brand identity

We created a visual identity using an iconic chevron device to reference movement and agility, which was integrated into the logo as well as working independently to create a powerful and distinctive brand symbol for Klim. Packaging utilised a distinctive vertical application of the brand to differentiate the product on shelf, and a sophisticated blue and grey colour palette to unify the range and distinguish Klim as a skin fitness product.

Sonnet Brand Design Sydney Klim Experience 2
Sonnet Brand Design Sydney Klim Experience 3
Sonnet extraordinary brands Header Michael klim
Sonnet Brand Design Sydney Logo black small-01

Studio 25, 13-29 Nichols St.
Surry Hills, Sydney NSW 2010
T. 02 8964 0202
E. hello@wearesonnet.com

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