HELM BAR & BISTRO

Work like a captain - Play like a pirate

BRAND IDENTITY

Creating a distinctive personality for one of Sydney's favourite hospitality venues. 

Creating a distinctive personality for one of Sydney's favourite hospitality venues. 

Helm Bar & Bistro offers a variety of casual dining and drinking options to cater for both corporate and family crowds. Alongside a major interior overhaul, we created a new nautical brand identity to complement it’s spectacular vista of Sydney’s Darling Harbour.

 

Sonnet Brand Design Agency Sydney Helm Bar & Bistro
Sonnet Brand Design Agency Sydney Helm Bar & Bistro2

Inspiration

We used a variety of nautical themes to reference the location and create a distinctive personality for the venue, combining vibrant maritime flags with typography inspired by industrial shipping vessels.

 

Helm Bar Flat Lay menu
Sonnet Brand Design Agency Sydney Helm Bar Menu
Sonnet Brand Design Agency Sydney Helm Bar Menu2

Design

The identity was playfully applied to a variety of applications including menu’s, drinks coasters and table items. Alongside we created a hanging signage system inspired by nautical flags, that can be adapted to suit the daily promotions. To finish things off we used a traditional lettering artist to hand paint directional signage throughout the venue. 

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Sonnet Brand Design Agency Sydney Helm Bar Signage
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Sonnet Brand Design Agency Sydney Helm Bar Signage3
Sonnet Brand Design Agency Sydney Helm Bar Signage4
Sonnet Brand Design Agency Sydney Helm Bar Hand painted
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Sonnet Brand Design Agency Sydney Helm Bar Photography
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Sonnet Brand Design Agency Sydney Helm Bar Photography4
Sonnet Brand Design Agency Sydney Helm Bar Photography3
Sonnet Brand Design Agency Sydney Helm Bar Photography5

Photography, website & Promotions

We art-directed new photography, shot by Alana Dimou to profile the venue, food and location. This content was used all across the new website, social media as well as print and digital promotions, to convey all the exciting things taking place at Helm Bar & Bistro. 

Sonnet Brand Design Agency Sydney Helm Bar Website
Sonnet Brand Design Agency Sydney Helm Bar Website2
Sonnet Brand Design Agency Sydney Helm Bar Website3
Sonnet Brand Design Agency Sydney Helm Bar Promotions

Studio 25, 13-29 Nichols St.
Surry Hills, Sydney NSW 2010
T. 02 8964 0202
E. hello@wearesonnet.com

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