HELM BAR & BISTRO
Work like a captain - Play like a pirate
BRAND IDENTITY
Creating a distinctive personality for one of Sydney's favourite hospitality venues.
Creating a distinctive personality for one of Sydney's favourite hospitality venues.
Helm Bar & Bistro offers a variety of casual dining and drinking options to cater for both corporate and family crowds. Alongside a major interior overhaul, we created a new nautical brand identity to complement it’s spectacular vista of Sydney’s Darling Harbour.
Inspiration
We used a variety of nautical themes to reference the location and create a distinctive personality for the venue, combining vibrant maritime flags with typography inspired by industrial shipping vessels.
Design
The identity was playfully applied to a variety of applications including menu’s, drinks coasters and table items. Alongside we created a hanging signage system inspired by nautical flags, that can be adapted to suit the daily promotions. To finish things off we used a traditional lettering artist to hand paint directional signage throughout the venue.
Photography, website & Promotions
We art-directed new photography, shot by Alana Dimou to profile the venue, food and location. This content was used all across the new website, social media as well as print and digital promotions, to convey all the exciting things taking place at Helm Bar & Bistro.
Level 8, 10 Spring St
Sydney NSW 2000
T. 02 8964 0202
E. hello@wearesonnet.com
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