DORTER FAMILY LAWYERS
BRAND STRATEGY / BRAND IDENTITY / DIGITAL
Rebekah Dorter came to Sonnet to help her turn a well-earned reputation as a family law expert into a leading boutique family law firm. To create cut-through in a marketplace that lacks personality, we developed a vibrant brand identity that celebrates the firm's positive approach to helping their clients adapt to and master change.
Our discovery process showed that, in family law matters, change is inevitable, and it happens wether you are ready for it or not. Dorter Family Lawyers & Mediators help clients understand, navigate and master the process, to put them back in control of your life.
We used macro photography of butterfly wings as a positive metaphor for the change process, and to create a striking splash of vivid colour against the black and white photography of their team and sophisticated typographic approach.
We designed and built a new website that prominently features Dorter's methodology of managing and mastering change, alongside the team profiles, news and informational resources.