STRATEGY / IDENTITY / EXECUTION
Delante is a strategic business advisory that helps organisations thrive by looking beyond the obvious, to help them steer a course for success. We helped them to create the new brand from name to execution across applications on and off-line.
The name Delante is derived from Latin, literally meaning ‘ahead of’, positioning the brand as pioneers in business strategy, development and Asia advisory services. This thought is mirrored in the logo which employs an arrow device bringing the ‘look further’ brand narrative to life.
Visually we played with the notion of looking beyond the horizon to emphasise their ability to see what others don’t, using a combination of photography, illustration and duotones to bring the brand to life across key applications.