CAMERA PRO

Creating Better

BRAND STRATEGY / BRAND IDENTITY

Helping Camera Pro find a better way to connect with a creative generation. 

Helping Camera Pro find a better way to connect with a creative generation. 

CameraPro is a pioneering photographic retailer, with stores in Queensland and a strong digital presence throughout Australia. We redefined the brand to appeal to a new generation at the forefront of creativity, and better represent their progressive culture.

Brand strategy

Creating better.
To begin the process we set about understanding and articulating the culture at the heart of the company. Since its inception over a decade ago, CameraPro’s main purpose has been to provide a better experience for photographers. Through their retail locations, digital presence, meet-ups and events, they support and inspire a creative community on a journey of discovery and improvement.

Sonnet brand Design Sydney Camera Pro Strategy2

Brand design

We designed a comprehensive visual identity system to bring the new proposition to life for Camera Pro, and developed an extensive range of applications and concepts from signage to social media, catalogues, uniforms and everything in-between. We also created an extensive set of visual and verbal identity guidelines to ensure that they had the tools at their disposal to take their new brand to market.

Sonnet brand Design Sydney Camera Pro Creative3
Sonnet brand Design Sydney Camera Pro Creative4
Sonnet brand Design Sydney Camera Pro Creative campaign
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Sonnet brand Design Sydney Camera Pro Creative6
Sonnet brand Design Sydney Camera Pro Creative7
Sonnet brand Design Sydney Camera Pro Creative8
Sonnet brand Design Sydney Camera Pro Creative2
Sonnet brand Design Sydney Camera Pro Creative
Sonnet-CameraPro-Brand-Identity-design-Delivery-van

Studio 25, 13-29 Nichols St.
Surry Hills, Sydney NSW 2010
T. 02 8964 0202
E. hello@wearesonnet.com

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