Brand & Digital Agency in Sydney

We are a Sydney based creative agency, helping brands to build preference and advocacy with the people who matter the most.

Sonnet was born of a desire to combine rigorous thinking with beautiful craft. Our work is a reflection of the complementary disciplines of the studio’s founders; Gareth Procter, Creative Director and Pablo Ostolaza, Strategy Director.

Gareth Procter Linkedin
Pablo Ostolaza Linkedin

Our process

Discover
Every project starts with research and discussion. We ask questions to understand your ambitions, then study your competitors and audience until we understand the challenges and opportunities ahead.

Define
We build upon this research to define a strategic direction for the project. This strategy will articulate your vision, story and value proposition, to create a unique and compelling brand narrative.

Design
With a clear brand concept and strategy in place, we work in collaboration with you to explore and iterate creative ideas across all relevant executions, until we arrive at a perfectly distilled final design solution.

Deliver
Working in partnership with a handpicked selection of the very best writers, photographers, developers and printers - we craft and deliver beautifully executed brand experiences across print, digital and environmental applications.

Discover
Every project starts with research and discussion. We ask questions to understand your ambitions, then study your competitors and audience until we understand the challenges and opportunities ahead.

Define
We build upon this research to define a strategic direction for the project. This strategy will articulate your vision, story and value proposition, to create a unique and compelling brand narrative.

Design
With a clear brand concept and strategy in place, we work in collaboration with you to explore and iterate creative ideas across all relevant executions, until we arrive at a perfectly distilled final design solution.

Deliver
Working in partnership with a handpicked selection of the very best writers, photographers, developers and printers - we craft and deliver beautifully executed brand experiences across print, digital and environmental applications.

Selected clients

We work with clients, small and large across Australia and Internationally. Our portfolio spans a variety of sectors, including hospitality, luxury, lifestyle and real estate. This ensures a fresh approach and differentiated thinking.