We are a Sydney based creative agency, helping brands to build preference and advocacy with the people who matter the most.

We are a Sydney based creative agency, helping brands to build preference and advocacy with the people who matter the most.

Sonnet was born of a desire to combine rigorous thinking with beautiful craft. Our work is a reflection of the complementary disciplines of the studio’s founders; Gareth Procter, Creative Director and Pablo Ostolaza, Strategy Director.

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Our process

Discover
Every project starts with research and discussion. We ask questions to understand your ambitions, then study your competitors and audience until we understand the challenges and opportunities ahead. 

Define
We build upon this research to define a strategic direction for the project. This strategy will articulate your vision, story and value proposition, to create a unique and compelling brand narrative.  

Design
With a clear brand concept and strategy in place, we work in collaboration with you to explore and iterate creative ideas across all relevant executions, until we arrive at a perfectly distilled final design solution.

Deliver
Working in partnership with a handpicked selection of the very best writers, photographers, developers and printers - we craft and deliver beautifully executed brand experiences across print, digital and environmental applications.

Selected clients

We work with clients, small and large across Australia and Internationally. Our portfolio spans a variety of sectors, including hospitality, luxury, lifestyle and real estate. This ensures a fresh approach and differentiated thinking.

Sonnet Brand Design Sydney Clients Sotheby’s Real Estate
Sonnet Brand Design Sydney Clients
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Sonnet Brand Design Sydney Clients 9
Sonnet Brand Design Sydney Clients 5
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Awards  highlights

Awards & recognition

Sydney Design Awards 2018  /  Silver  /  Graphic Design - Publication  /  Ocean Magazine

Sydney Design Awards 2018  /  
Silver  /  Graphic Design - Publication  /  Ocean Magazine

Sydney Design Awards 2018  /  Silver  /  Graphic Design - 3D  /  Life Basics

Sydney Design Awards 2018  /  
Silver  /  Graphic Design - 3D  /  Life Basics

Eat Drink Design Awards 2017  /  Commended  /  Best Identity Design  /  The Garden

Eat Drink Design Awards 2017  /  
Commended  /  Best Identity Design  /  The Garden

Sydney Design Awards 2017  /  Silver  /  Design for the community  /  The Garden

Sydney Design Awards 2017  /  
Silver  /  Design for the community  /  The Garden

Sydney Design Awards 2016  /  Silver  /  Brand Experience  /  Plus for D+I

Sydney Design Awards 2016  /  
Silver  /  Brand Experience  /  Plus for D+I

AGDA Design Awards 2016  /  Shortlisted  /  Brand Expression  /  Yiorgos Zafiriou.

AGDA Design Awards 2016  /  
Shortlisted  /  Brand Expression  /  Yiorgos Zafiriou.

Eat Drink Design Awards 2015  /  Winner  /  Best Identity Design  /  BANG Street Food

Eat Drink Design Awards 2015  /  
Winner  /  Best Identity Design  /  BANG Street Food

AGDA Design Awards 2015  /  Shortlisted  /  Brand Identity  /  BANG Street Food

AGDA Design Awards 2015  /  
Shortlisted  /  Brand Identity  /  BANG Street Food

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Sonnet is a part of the Designate Group

Designate is an independent brand, reputation and communications group. Informing and influencing, enhancing brands, and building creative outcomes.

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Level 8, 10 Spring St
Sydney NSW 2000
T. 02 8964 0202
E. hello@wearesonnet.com

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