Our process is the result of many years experience, a tried-and-tested framework that delivers results every time. 

Our process is the result of many years experience, a tried-and-tested framework that delivers results every time. 

Sonnet Brand Design Creative Agency Sydney Process overview

We approach every project with curiosity and an open mind. From the very beginning, we validate our recommendations with data and insights from multiple sources, to gradually narrow the focus of your story and deliver solutions that exceed your expectations.

We approach every project with curiosity and an open mind. From the very beginning, we validate our recommendations with data and insights from multiple sources, to gradually narrow the focus of your story and deliver solutions that exceed your expectations.

Discovery

Discovery

We begin with a deep dive into your business, everything from a site visit to mystery shopping, a coffee with the intern or an interview with the CEO. Every perspective matters.

We begin with a deep dive into your business, everything from a site visit to mystery shopping, a coffee with the intern or an interview with the CEO. Every perspective matters.

Sonnet Brand Design Creative Agency Sydney Process stage 1

Market research

Customer profiling

Stakeholder interviews

Workshops

Site visits

Definition

Definition

We distil knowledge into simple concepts we can build a brand around. This lays the foundation of what customers will see, hear and experience. 

We distil knowledge into simple concepts we can build a brand around. This lays the foundation of what customers will see, hear and experience. 

Sonnet Brand Design Creative Agency Sydney Process stage 2

Creative concepts 

Naming

Brand architecture

Message definition & articulation

Tone of voice

Design

Design

Once we have a robust concept we start to put pen to paper. We explore and test creative avenues to bring ideas to life in unique and compelling ways that will resonate with your audience.

Once we have a robust concept we start to put pen to paper. We explore and test creative avenues to make sure the final result works for your specific audience.

Sonnet Brand Design Creative Agency Sydney Process stage 3

Brainstorming

Design concepts

Feedback loops & iteration

Feedback loops & iteration

Design development

Finalisation

Delivery

Delivery

We bring brand stories to life with passion, precision and purpose. Through every channel, in every format, our focus is to deliver experiences your audience want to engage with. 

We bring brand stories to life with passion, precision and purpose. Through every channel, in every format, our focus is to deliver experiences your audience want to engage with. 

Sonnet Brand Design Creative Agency Sydney Process stage 4

Printed communications

Printed communications

Websites & digital experiences

Websites & digital experiences

Campaigns

Packaging

Video, photography and content

Studio 25, 13-29 Nichols St.
Surry Hills, Sydney NSW 2010
T. 02 8964 0202
E. hello@wearesonnet.com

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