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Primaplas is a leading plastics distributor in Australasia, connecting global suppliers with local manufacturers of everything from water bottles to cosmetics packaging. The leadership team were looking to rebrand to show how they add genuine value with knowledge, peace of mind and an effective global network. Three values which position them as much more than just a commodities middle man.

Our strategy for Primaplas was to highlight the value beyond their network, the tangible benefits their team bring to the table on a consistent basis. These are things that set them apart from competition, value drivers at the heart of their success over the years: insight, connections and trust.


We took inspiration in Primaplas’ role as a bond in the market, connecting organisations and making the plastic industry work better. This created a unique visual territory for the brand, supported by photography of the team – the people that customers deal with every day and trust. 

We redesigned the website to tell their new story, emphasise the value they add as consultants and champion the team behind the brand. 


Brand strategy / Brand identity / Print / Website / Video / Photography