We were engaged by The One Centre to design and execute a new brand identity for Olympic swimmer Michael Klim’s range of mens skin care products. The comprehensive system was created to activate the new brand positioning ‘For skin that can do anything’.
Packaging utilised a distinctive vertical application of the brand to differentiate the product on shelf. A sophisticated blue and grey colour palette helped to unify the range and distinguish Klim as a skin fitness product, anchored in heritage and sporting pedigree.
We confidently used the chevron to support campaign imagery and create a powerful and distinctive brand language for Klim. An active symbol to reference positivity, movement and agility, it is also an enduring brand asset to position the product in the minds of active lifestyle consumers.