D+I, formerly Design+Industry, are Australia’s leading industrial design consultancy, with offices in Sydney and Melbourne and a growing global footprint. For almost 30 years, a stellar team of designers, engineers and tech wizards have built some of the most innovative products to hit the market.
While achieving formidable growth, D+I was missing a cohesive brand narrative to introduce the organisation to new clients, markets and partners. We conducted workshops and interviews to reimagine the brand story and develop the building blocks of a sharper, more consistent identity.
This reinvention process yielded a clear vision the whole team could rally behind and a more distinct narrative to highlight what makes D+I the best choice for product development.
As part of a transition into a more people-based narrative, we art directed a comprehensive shoot to capture portraits of the team.