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D+I, formerly Design+Industry, are Australia’s leading industrial design consultancy, with offices in Sydney and Melbourne and a growing global footprint. For almost 30 years, a stellar team of designers, engineers and tech wizards have built some of the most innovative products to hit the market.


Sonnet D+I Brand Strategy
Sonnet D+I Brand Strategy2


While achieving formidable growth, D+I was missing a cohesive brand narrative to introduce the organisation to new clients, markets and partners. We conducted workshops and interviews to reimagine the brand story and develop the building blocks of a sharper, more consistent identity. 



This reinvention process yielded a clear vision the whole team could rally behind and a more distinct narrative to highlight what makes D+I the best choice for product development. 



As part of a transition into a more people-based narrative, we art directed a comprehensive shoot to capture portraits of the team. 

Sonnet D+I headshots




Brand strategy / Brand positioning / Brand guidelines / Presentations / Photography / Printed communications