News and opinions from the heart of our studio. An insider look into what we think, do and love. 

News and opinions from the heart of our studio. An insider look into what we think, do and love. 

Sonnet Brand Design Creative Agency Sydney Surry Hills Award Winning Hospitality real Estate Corporate Identity

It's been quite a year here at Sonnet, and as we celebrated our third birthday we were honoured to learn that we won two silver's at the Sydney Design Awards 2018.

Sonnet brand Design Sydney Journal 2017

2017 was a hallmark year at Sonnet. Great work, loads of fun and a few more steps in our journey to build Extraordinary Brands with simplicity, beauty and purpose. Here's our list of the year about to end.

Sonnet brand Design Sydney Journal Sydney Design New Studio Surry Hills Mono

We've recently moved into our own studio, located in Surry Hills, the creative heart of Sydney. We are just a stone’s throw from Central Station, Centennial Park and the CBD. 

Sonnet brand Design Sydney Journal Sydney Beer Week

For the past few weeks our team have been working on our first brewery project. Thanks to Ben Janeczko and the folks at Sydney Beer Week, we got a chance to conduct some tasty research last week.

Sonnet brand Design Sydney Journal Sydney Design Award 2017

This one from the Driven x Design folks for our work with The Garden felt a little special. It was in the Service/Community category and, ultimately, The Garden is a service to the people of the Inner West.

Sonnet brand Design Sydney Journal Timing is everything

Opinion
27.05.2017

Timing is everything

An investment in your brand is as important as investing in your product or service, but only when the time is right.

Sonnet brand Design Sydney Journal Sydney Branding Good

Opinion
14.02.2017

Branding Good

From Patagonia to Tom’s, brands all over the world have turned their founders’ core beliefs into unique brand drivers that shape everything they do (and say). Here’s five lessons we learned creating The Garden.

Sonnet brand Design Sydney Journal Sydney Design Beyond New

Opinion
26.11.2016

Beyond the flash of new

Forging more human connections, overcoming complexity and other challenges of branding innovation.

Sonnet brand Design Sydney Journal Sydney Design Naming Agency

Opinion
13.08.2016

What's in a name?

The story behind our name and how we approach the challenge of giving every new brand a suitable name.

Sonnet brand Design Sydney Journal Sydney Design Year One New

Studio
12.06.2016

Sonnet Year One

An honest recap of our first year in business. This is the story of building a modern-day brand consultancy.

Sonnet brand Design Sydney Journal Sydney Design Partnerships

This one from the Driven x Design folks for our work with The Garden felt a little special. It was in the Service/Community category and, ultimately, The Garden is a service to the people of the Inner West.

Sonnet brand Design Sydney Journal Sydney Design Print

Opinion
07.02.2016

The joy of print

In an increasingly digital world, print can speak volumes about a brand’s commitment to a vision and can help set your business apart.

Sonnet brand Design Sydney Journal Sydney Design Brand Building

Simpler, more transparent, more involved. An alternative to the traditional agency model, Sonnet is a product of our times.

Sonnet Brand Design Sydney Logo black small-01

Studio 25, 13-29 Nichols St.
Surry Hills, Sydney NSW 2010
T. 02 8964 0202
E. hello@wearesonnet.com

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