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News and views from inside the studio.

Timing is everything


Our challenge as a brand consultancy is to help business owners realise that an investment in their brand is as important as investing in their product or service, but only when the time is right.

Branding Good

Projects, Viewpoint

From Patagonia to Tom’s, brands all over the world have turned their founders’ core beliefs into unique brand drivers that shape everything they do (and say). Here’s five lessons we learned creating The Garden.

Sonnet: Year One


An honest recap of our first year in business. This is the story of building a modern-day brand consultancy.

Brand new digs


Check out our new home and explore the neighbourhood with us. Welcome to Sonnet HQ.

The joy of print


In an increasingly digital world, print can speak volumes about a brand’s commitment to a vision.