Our challenge as a brand consultancy is to help business owners realise that an investment in their brand is as important as investing in their product or service, but only when the time is right.
From Patagonia to Tom’s, brands all over the world have turned their founders’ core beliefs into unique brand drivers that shape everything they do (and say). Here’s five lessons we learned creating The Garden.
An honest recap of our first year in business. This is the story of building a modern-day brand consultancy.
Simpler, more transparent, more involved. An alternative to the traditional agency model, Sonnet is a product of our times.
Check out our new home and explore the neighbourhood with us. Welcome to Sonnet HQ.
In an increasingly digital world, print can speak volumes about a brand’s commitment to a vision.
Great brands are in constant motion, adapting to changes in their environment. We are there for the long run.
The story behind our name and other insights about a successful naming process.
Forging more human connections, overcoming complexity and other challenges of branding innovation.