Senior management would proudly display those words but rarely be able to articulate their true meaning or, better yet, demonstrate them. At the same time, most staff would feel no attachment and simply ignore these statements. Shelf life: 6 months.
At Sonnet we don’t miss those days.
Today, we build brands with our clients rather than for them. We listen and ask tough questions to people at every level of the organization. We think like customers and, like them, we can be harsh critics.
The result is a more intimate brand: a story customers can connect to and a promise your people can own internally. We still see value in big words but we believe the signs belong upstairs, where management can see them every day. Downstairs, for customers in the real world, we design experiences that bring a brand mission to life. We translate values into something customers can feel and touch.
Ultimately, downstairs is where your brand breathes and lives. It’s where customers and staff get to touch it, and feel it, and own it. Downstairs is where Sonnet feels at home.