About
Pablo Ostolaza is the founder and strategy director of Sonnet. He has worked with global brands and ambitious start-ups in Europe, the US and Australia.
Your business is planning a strategic pivot to remain competitive and drive growth. How will your brand help you get there?
Everything around your business is moving fast. Market dynamics, competitive threats, customer expectations. Is your brand fit for purpose?
Launching a new service or entering a new market requires a brand new name and look. How do you make a lasting impression and build momentum?
We work with organisations of every size and sector to help build strong brands, drive growth and attract the best talent.
A fresh brand platform to help an Australian icon diversify and reach new audiences.
The updated brand and visual identity represent an organisation moving into new industries and markets, while maintaining its iconic connection with rural communities and kitchen tables around Australia.
New purpose, values and behaviours for a new era in resources and beyond.
Robust stakeholder engagement led to a new brand strategy that connected 90 years of pioneering spirit with the ambition to drive a global energy transformation through 15,000 employees in Australia and around the world.
New purpose, values and behaviours for a new era in resources and beyond.
Robust stakeholder engagement led to a new brand strategy that connected 90 years of pioneering spirit with the ambition to drive a global energy transformation through 15,000 employees in Australia and around the world.
A new masterplan community surrounded by nature to build the life you always wanted.
A short drive from Canberra, nested by the Yass river, is a community where life flows naturally. A new brand to attract residents and businesses to a place where they can live, grow and play.
We do interviews, workshops and audits. We craft and create, design and develop. A logo, a story, a movement. The closer we get, the more we can help.
Pablo Ostolaza is the founder and strategy director of Sonnet. He has worked with global brands and ambitious start-ups in Europe, the US and Australia.