Trunk Road is a quick eat street food joint on Crown Street in Darlinghurst, Sydney. Inspired by the famous Grand Trunk road, they serve a simple menu of ‘roadies’ and fries, based upon the traditional Indian kati roll. The GT welcomes all: taxi drivers, truckers and passers-by, tourists and bystanders. The road leaves its mark on all of us. 

 
 
 

We developed a brand identity that brought to life the eclectic nature of the road and its citizens. Purposely unpolished, with a touch of cheeky and a little old school, Trunk Road is place looking to be discovered.

Sonnet Trunk Road Brand identity6
Sonnet Trunk Road Brand identity7
Sonnet Trunk Road Brand identity8
Sonnet Trunk Road Brand 3
 

The road also lives online, where we created a fully responsive website, complete with a gallery of journal entries linking to blogs recounting many travelers’ adventures along the GT.

 

PROJECT DELIVERABLES

Brand identity / Signage / Menu’s / Printed items / Packaging / Website

 
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