Trunk Road is a quick eat street food joint on Crown Street in Darlinghurst, Sydney. Inspired by the famous Grand Trunk road, they serve a simple menu of ‘roadies’ and fries, based upon the traditional Indian kati roll. The GT welcomes all: taxi drivers, truckers and passers-by, tourists and bystanders. The road leaves its mark on all of us.
We developed a brand identity that brought to life the eclectic nature of the road and its citizens. Purposely unpolished, with a touch of cheeky and a little old school, Trunk Road is place looking to be discovered.
The road also lives online, where we created a fully responsive website, complete with a gallery of journal entries linking to blogs recounting many travelers’ adventures along the GT.
Brand identity / Signage / Menu’s / Printed items / Packaging / Website